CRM Better

CRM export

Move Flexmls into HOME.

A sample file in this layout, run through the converter on November 1, 2026. Every value below comes out of that run.

1Export from Flexmls

Export your contacts as CSV.

2What comes across

9 of 10 columns in the sample file reach a Home field.

A column counts as coming across when any contact in the sample file puts it in Home. Contacts that leave it empty do not change that.

In the Flexmls fileIn Home
primary_nameFirst Name Last Name
primary_emailPersonal Email Key Background Info Tags Groups
timestampKey Background Info
first-nameFirst Name
last-nameLast Name
phone-mobile-country-codeKey Background Info
phone-primaryPersonal Phone Key Background Info
invalid_emailTags Key Background Info
phone-mobileMobile Phone Key Background Info

Kept in your download, not on the contact

invite_to_portal_email

These go to SOURCE_EVIDENCE.jsonl. Choose a destination on the preview screen to bring one onto the Home contact.

3Before and after

Three contacts from the sample file. Only the filled columns are shown, on both sides.

Contact 1

Your export

primary_name
alex rivera
primary_email
alex@example.com
timestamp
Mon Oct 5 14:22:01 2026
first-name
alex
last-name
rivera
phone-mobile-country-code
US
phone-mobile
8015550101

HOME_Import.csv

First Name
Alex
Last Name
Rivera
Personal Email
alex@example.com
Mobile Phone
+18015550101
Tags
from-flexmls
Key Background Info
Source CRM Added: 2026-10-05
Status
Undefined

Contact 2

Your export

primary_name
Omar Haddad
primary_email
omar@example.com
timestamp
Sun Oct 18 09:00:00 2026
first-name
Omar
last-name
Haddad
phone-mobile-country-code
US
phone-primary
801-555-0102
invite_to_portal_email
2026-09-14T09:30:00-06:00

HOME_Import.csv

First Name
Omar
Last Name
Haddad
Personal Email
omar@example.com
Personal Phone
+18015550102
Tags
from-flexmls
Key Background Info
Source CRM Added: 2026-10-18
Status
Undefined

Contact 3

Your export

primary_name
Gus Vance
primary_email
gus@example.com
timestamp
Tue Oct 20 09:00:00 2026
first-name
Gus
last-name
Vance
phone-mobile-country-code
US
phone-primary
8015550103
phone-mobile
8015550103

HOME_Import.csv

First Name
Gus
Last Name
Vance
Personal Email
gus@example.com
Mobile Phone
+18015550103
Tags
from-flexmls
Key Background Info
Source CRM Added: 2026-10-20
Status
Undefined

Ready with your own file?

Convert your Flexmls